Looking for help with web analytics
August 11, 2008 4:16 pm BusinessSo my buddy is an eCommerce director at a fortune 500 company and is looking to beter understand the trends and tendencies of his website. The problem is, he just does not have the time to do so. I told him he should look for a company that specializes in web analytics consulting. Essentially a company that provides this type of service would allow a business owner to concentrate on more vital areas, as the analysis and recommendations relating to the datapoints will be presented by a contracted analyst.
As testing and optimization become more popular, this can only become more prevalent in US industries.