Adwords Keywords
June 10, 2008 7:17 am BusinessWhat are Adwords Keywords? When you need to send traffic to your page you want to send traffic that is both motivated and targeted towards whatever your site is about. You want the adsense keywords to reflect ads that your article motivates them to click but you want to get these targeted people to the page in the first place. This is where Adwords Keywords comes in. When running a pay per click campaign you need to have the right keywords to get your ads placed on pages where people are also likely to click to your site. Think of it as the other side of the mirror of the guy who wants the right ads on his page so they click into your page. Where adsense keywords put the right ads on your page, adwords keywords puts your ad on that page AS the right ad which sends YOU traffic from THERE page.